Tips for Beginners
What is Marketing?
Traditional Marketing or Digital Marketing?
What do you mean by nCATT Marketing Funnel?
What is Integrated Digital Marketing?
What is Personal Branding?
Please read on to learn more about these subjects in depth that will clarify your doubts and questions.
Fundamentals of Marketing
Marketing starts before creating the product. Marketing is the process of getting people interested in your company’s product or service. This happens through market research, analysis, and understanding your ideal customer’s interests. Marketing pertains to all aspects of a business, including product development, distribution methods, sales, and advertising.
Understanding the customers which lead to creating the product, an ideal customer is your product or service and understanding where the customers spend more time and how to place educational content in front of those people to help them understand why you’re the best option.
Find ways to communicate with them. Communicating with your customers to know about what they need or want where you can learn how you can serve them better. The more you can show your customers that you care about and keeping the existing customers happy they remain a customer for life. The more you’ll earn their trust and word of mouth promotion.
Once you’ve earned their attention, you can also earn their trust. Consumers buy from people and companies that they know, like, and trust. Selling is just a part of marketing.
The 4 important Ps of marketing are:
Product are goods or services that satisfy consumer needs or desires. If the quality of the product is high it sells itself.
Price strategy can impact its sales volume and business profits.
Promotion decisions involve the sales team, advertising, direct marketing, advertising budgets and public relations.
Place involves choosing a location to site the products for sale. The primary objective of managing trade channels is to provide the product or service to clients at the right place and time.
Traditional Marketing vs. Digital Marketing
Traditional Marketing is a kind of marketing that uses offline media to reach an audience. Traditional marketing are more sustainable and leave a longer impression with your audience. It Connects You with Your Local Audience. It includes Tv Advertisement, Radio, Billboards, Posters, Magazines, newspapers, Broadcasting, telemarketing etc.
Digital Marketing also called as Online Marketing which connects with the customers using the internet and other forms of digital communication methods. Digital Marketing is more cost effective comparing to traditional marketing. This type of marketing has carried a global reach. It occurs two-way communication that leads to more customer satisfaction. It includes Search engine optimization, Content marketing, Social media marketing, Email marketing, Pay-per-click, Mobile marketing, Affiliate and Influencer marketing etc.
Traditional and Digital Marketing has its own Pros and Cons. It depends on the product or service and yes, both traditional and digital marketing are equally important.
nCATT Marketing Funnel
n stands for niche or target audience. For example: A particular part of a market which is unified by a common interest or demography.
C stands for Content which attracts people from your niche via blog posts videos , live webinars etc.
A stands for Attention can drive traffic with the help of content using seo, social media, referrals.
T stands for Trust is very important whether let it be in business or in relationship it plays a major role. Building trust with the audience with marketing automation and retargeting.
T stands for Transaction. Once you create an useful content which attracts people which drives attention and builds trust with the audience Transaction happens where you can convert your leads into customers by natural sales.
For example my niche is Kung Fu
I will start creating videos on Kung Fu which can be reels, short videos or long videos and I will post it on social media channels alike Facebook, Instagram, YouTube etc. If people like my videos they may request me to make tutorial videos so I will respond to their request and start making tutorial videos on Kung Fu so I seek their attention via posting videos and if some are more interested and want to learn Kung Fu and can request me to teach them so I can start teaching via conducting online classes. Now I gained their trust so it is time for the transaction now I can launch my personal online training classes as people already know me well the chances of a transaction will be high, I can even open my Martial Arts Academy and drive traffic to the academy who are interested in offline training classes. I hope you understood.
Integrated Digital Marketing
Integrated digital marketing is about combining and unifying all the aspects of marketing channels .It is a strategy that combines all of your marketing tactics across all channels. Instead of planning for each channel individually, an integrated strategy looks at the whole picture. It allows you to deliver a consistent brand experience across every platform. So you can reach out to consumers consistently. It builds the brand awareness, increases the brand loyalty, improve the return on investment.
The integration of multiple marketing strategies to form a consistent online approach. It is a combination of all the modules which normally includes:
Personal branding is the process of defining and promoting what you stand for as an individual. It’s what makes you unique and sets you apart from everyone else. it is how you project yourself to the world and ensure that your target audience knows who you are, what you stand for, and why it’s worth choosing you over your competitors. People who know you will trust you more and will buy more products and services from you.
The process of creating a personal brand:
Learn a new skill and practice
Work on a new skill which you had practiced where you will get a better understanding
Blog about what you have learned and experienced which will also help you in building your personal brand
Consult others as you have learned, worked and got experienced
Mentor others who exactly wants to become like you
Startup –Create or launch your own product or services
This blog is a part of the Digital Deepak Internship Program.
So today we learned about Marketing , Traditional marketing vs. Digital Marketing , Integrated Digital Marketing ,nCATT Marketing Funnel and Personal Branding.
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